Without the passion, it is only technology. Our tools should be your companion at all times: in the rehearsal room between egg carton and tapestry; on the club stage where sweat is dripping from the ceiling; or simply at home when inspiration suddenly hits you while having cold pizza and morning coffee. Hence, working closely with artists is very important to us. It allows us to learn how to make our products even better while we can also give something back to them. This makes our artists very special.
They become part of our identity. They become part of our family.